{"id":6667,"date":"2018-08-21T08:42:21","date_gmt":"2018-08-21T14:42:21","guid":{"rendered":"http:\/\/cuauhtemoc.utch.edu.mx\/?page_id=6667"},"modified":"2023-02-24T14:55:14","modified_gmt":"2023-02-24T20:55:14","slug":"desarrollo-de-negocios-e-innovacion-empresarial","status":"publish","type":"page","link":"https:\/\/cuauhtemoc.utch.edu.mx\/?page_id=6667","title":{"rendered":"LICENCIATURA EN INNOVACI\u00d3N DE NEGOCIOS Y MERCADOTECNIA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6667\" class=\"elementor elementor-6667\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26cf470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26cf470\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95263b4\" data-id=\"95263b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-299edaa elementor-widget elementor-widget-image\" data-id=\"299edaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cuauhtemoc.utch.edu.mx\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"50\" height=\"55\" src=\"https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2018\/07\/manzana-cuauh-e1534430872285.png\" class=\"attachment-large size-large wp-image-17\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f332ea7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f332ea7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14013a5\" data-id=\"14013a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f45b604 elementor-widget elementor-widget-image\" data-id=\"f45b604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"35929\" height=\"6846\" src=\"https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2020\/11\/dnsvglic.svg\" class=\"attachment-full size-full wp-image-6818\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b27184f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b27184f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09e4d1a\" data-id=\"09e4d1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3f28e1 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"b3f28e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2020\/11\/dn-1024x439-1.png\" class=\"attachment-full size-full wp-image-6819\" alt=\"\" srcset=\"https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2020\/11\/dn-1024x439-1.png 1024w, https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2020\/11\/dn-1024x439-1-300x129.png 300w, https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2020\/11\/dn-1024x439-1-768x329.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e565c36 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e565c36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c2bdd9\" data-id=\"6c2bdd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a30361 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a30361\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8a76f1f\" data-id=\"8a76f1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4193fb0 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"4193fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-4193fb0\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"4193fb0\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"por-qu-estudiar-innovacin-de-negocios\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-6871\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon far fa-question-circle\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">\u00bfPOR QU\u00c9 ESTUDIAR INNOVACI\u00d3N DE NEGOCIOS?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-6871\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"por-qu-estudiar-innovacin-de-negocios\"><p>Las empresas y organizaciones son el motor de crecimiento y desarrollo de cualquier pa\u00eds. Hoy en d\u00eda el entorno empresarial es competitivo, exigente y se encuentra en constante cambio por tanto resulta imprescindible contar con profesionales capaces de tomar decisiones que generen valor social y econ\u00f3mico en una empresa u organizaci\u00f3n, a trav\u00e9s del estudio de la gesti\u00f3n eficiente de los recursos humanos, financieros y materiales de \u00e9stas, para alcanzar la sostenibilidad y el cumplimiento de objetivos.<br \/><br \/>El emprendimiento es una caracter\u00edstica muy privilegiada en esta carrera, manteniendo un enfoque en la formaci\u00f3n de l\u00edderes capaces de gestar y mantener proyectos, que sumando los intereses propios del egresado, les permite traducirse en grandes organizaciones.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"cmo-puedo-desempearme\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-6872\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-user-tie\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">\u00bfC\u00d3MO PUEDO DESEMPE\u00d1ARME?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-6872\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"cmo-puedo-desempearme\"><p>Director, Subdirector, Gerente, Subgerente, Jefe de Departamento en las \u00e1reas:<\/p><ul><li>Relaciones p\u00fablicas.<\/li><li>Capital humano.<\/li><li>Administraci\u00f3n y finanzas.<\/li><li>Log\u00edstica.<\/li><li>Distribuci\u00f3n.<\/li><li>Negocio propio.<\/li><li>Compras.<\/li><li>Almac\u00e9n.<\/li><li>Ventas.<\/li><li>Cr\u00e9dito.<\/li><li>Cobranza.<\/li><li>Negocio propio.<\/li><\/ul><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"dnde-puedo-desempearme\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-6873\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-building\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">\u00bfD\u00d3NDE PUEDO DESEMPE\u00d1ARME?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-6873\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"dnde-puedo-desempearme\"><p>Gracias a su formaci\u00f3n integral, esta carrera permite la inserci\u00f3n laboral en empresas p\u00fablicas y privadas del sector industrial, organismos financieros, y organizaciones, as\u00ed como agencias de publicidad e investigaci\u00f3n de mercado y \u00e1reas de comercializaci\u00f3n en empresas. De forma independiente en la formaci\u00f3n de \u00a0startups, emprendimiento en negocio propio y funciones de consultor\u00eda.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10dcfc0\" data-id=\"10dcfc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e5fadd elementor-widget elementor-widget-image\" data-id=\"4e5fadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"503\" src=\"https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2020\/11\/dn2cuau.jpg\" class=\"attachment-large size-large wp-image-6823\" alt=\"\" srcset=\"https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2020\/11\/dn2cuau.jpg 890w, https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2020\/11\/dn2cuau-300x236.jpg 300w, https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2020\/11\/dn2cuau-768x604.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8094bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8094bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0faae53\" data-id=\"0faae53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4300370 elementor-widget elementor-widget-accordion\" data-id=\"4300370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7021\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7021\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Presentaci\u00f3n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7021\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7021\"><p><span style=\"color: #808080;\">El <strong>T\u00e9cnico Superior Universitario en Desarrollo de Negocios \u00e1rea Mercadotecnia<\/strong> cuenta con las competencias profesionales necesarias para su desempe\u00f1o en el campo laboral, en el \u00e1mbito local, regional y nacional.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7022\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7022\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Competencias Profesionales<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7022\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7022\"><p><span style=\"color: #808080;\">Las competencias profesionales son las destrezas y actitudes que permiten al T\u00e9cnico Superior Universitario desarrollar actividades en su \u00e1rea profesional, adaptarse a nuevas situaciones, as\u00ed como transferir, si es necesario, sus conocimientos, habilidades y actitudes a \u00e1reas profesionales pr\u00f3ximas.<\/span><\/p><p><span style=\"color: #ff9713;\"><strong>Competencias Gen\u00e9ricas:<\/strong><\/span><\/p><ul><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Actuar con valores y actitudes proactivas de excelencia en su desarrollo personal, social y organizacional, en armon\u00eda con su medio ambiente para desarrollar su potencial personal, social, y organizacional.<\/span><\/li><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Comunicar sentimientos, pensamientos, conocimientos, experiencias, ideas, reflexiones, opiniones, a trav\u00e9s de expresiones sencillas y de uso com\u00fan, en forma productiva y receptiva en el idioma ingl\u00e9s de acuerdo al nivel A2, usuario b\u00e1sico, del Marco de Referencia Europeo para contribuir en el desempe\u00f1o de sus funciones en su entorno laboral, social y personal.<\/span><\/li><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Comunicar sentimientos, pensamientos, conocimientos, experiencias, ideas, reflexiones y opiniones, de forma clara y detallada, sobre temas concretos y abstractos en su contexto profesional y sociocultural, de acuerdo al nivel B2, usuario independiente, del Marco de Referencia Europeo, para fundamentar y proponer mejoras en las organizaciones y contribuir responsablemente al desarrollo sociocultural.<\/span><\/li><\/ul><p><strong><span style=\"color: #ff9713;\">Competencias Espec\u00edficas:<\/span><\/strong><\/p><p><span style=\"color: #808080;\"><span style=\"color: #ff9713;\">1.<\/span> Administrar el proceso de comercializaci\u00f3n de productos y servicios a partir del diagn\u00f3stico de mercado, estrategias de venta y herramientas administrativas, con la finalidad de satisfacer las necesidades del cliente, para contribuir a la competitividad y posicionamiento nacional e internacional de la organizaci\u00f3n.<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"color: #808080;\"><span style=\"color: #ff9713;\">1.1.<\/span> Detectar oportunidades comerciales mediante la inteligencia de mercados, herramientas presupuestales, as\u00ed como an\u00e1lisis financieros y de ventajas competitivas, para proponer proyectos de negocios nacionales e internacionales<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"color: #808080;\"><span style=\"color: #ff9713;\">1.2.<\/span> Gestionar el proceso de venta a trav\u00e9s de la aplicaci\u00f3n de t\u00e9cnicas de venta, m\u00e9todos de trabajo, as\u00ed como herramientas administrativas y financieras, para el logro de los objetivos organizacionales.<\/span><\/p><p><span style=\"color: #808080;\"><span style=\"color: #ff9713;\">2.<\/span> Desarrollar e implementar planes estrat\u00e9gicos de mercadotecnia a partir del an\u00e1lisis situacional del entorno, la mezcla de mercadotecnia, las pol\u00edticas internas y la normatividad vigente, para contribuir al logro de los objetivos organizacionales y a una posici\u00f3n competitiva en el \u00e1mbito nacional e internacional.<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"color: #808080;\"><span style=\"color: #ff9713;\">2.1.<\/span> Determinar la mezcla de mercadotecnia mediante la descripci\u00f3n, creaci\u00f3n y ajuste de las variables comerciales, para generar estrategias de mercado nacionales e internacionales<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"color: #808080;\"><span style=\"color: #ff9713;\">2.2.<\/span> Desarrollar el plan estrat\u00e9gico de mercadotecnia considerando la normatividad vigente, el estudio situacional del entorno y las estrategias de la mezcla de mercadotecnia para el logro de los objetivos comerciales nacionales e internacionales.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7023\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-7023\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Escenarios de Actuaci\u00f3n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7023\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-7023\"><p><span style=\"color: #808080;\">El T\u00e9cnico Superior Universitario en Desarrollo de Negocios \u00e1rea Mercadotecnia, podr\u00e1 desenvolverse en:<\/span><\/p><ul><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Empresas de servicios, comerciales e industriales<\/span><\/li><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Peque\u00f1as y Medianas Empresas<\/span><\/li><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Agencias de Publicidad<\/span><\/li><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Agencias de Investigaci\u00f3n de Mercados<\/span><\/li><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Organismos P\u00fablicos<\/span><\/li><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Actividades de consultor\u00eda<\/span><\/li><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Propia empresa<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7024\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-7024\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Ocupaciones Profesionales<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7024\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-7024\"><p><span style=\"color: #808080;\">El T\u00e9cnico Superior Universitario en Desarrollo de Negocios \u00e1rea Mercadotecnia podr\u00e1 desempe\u00f1arse como:<\/span><\/p><ul><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Asesor independiente para peque\u00f1as y medianas empresas<\/span><\/li><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Emprendedor<\/span><\/li><li style=\"color: #ff9713;\"><span style=\"color: #808080;\">Supervisor, coordinador, jefe de oficina o asistente en las \u00e1reas de:<\/span><ul><li><span style=\"color: #808080;\">Ventas y servicio<\/span><\/li><li><span style=\"color: #808080;\">Mercadotecnia<\/span><\/li><li><span style=\"color: #808080;\">Promoci\u00f3n y Publicidad<\/span><\/li><li><span style=\"color: #808080;\">Comunicaci\u00f3n y Relaciones P\u00fablicas<\/span><\/li><li><span style=\"color: #808080;\">Servicio a Clientes<\/span><\/li><li><span style=\"color: #808080;\">Distribuci\u00f3n<\/span><\/li><li><span style=\"color: #808080;\">Investigaci\u00f3n de Mercados<\/span><\/li><li><span style=\"color: #808080;\">Almac\u00e9n<\/span><\/li><\/ul><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c453cbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c453cbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-399e1e2c\" data-id=\"399e1e2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72de72fe elementor-widget elementor-widget-heading\" data-id=\"72de72fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">El TSU en Desarrollo de Negocios ofrece la especialidad de mercadotecnia en la cual es fundamental para materializar  las diversas estrategias que se estructuran en las empresas para dar a conocer productos, marcas y propiciar las ventas.\u200b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424a36da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"424a36da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-43f32404\" data-id=\"43f32404\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-628fdc89 elementor-widget elementor-widget-image\" data-id=\"628fdc89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1670\" height=\"355\" src=\"https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2018\/11\/dn_mk.svg\" class=\"attachment-full size-full wp-image-6770\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a8b2ee\" data-id=\"2a8b2ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c58520c elementor-hidden-phone elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c58520c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4ceef313\" data-id=\"4ceef313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd8dbf5 elementor-hidden-phone elementor-widget elementor-widget-html\" data-id=\"dd8dbf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .mapp{\n        min-height: 330px !important;\n    }\n    .mapp a{\n        color: black !important;\n    }\n    .mapp th{\n        color: #FF9713 !important;\n    }\n    .mapp{\n        margin: 0 !important;\n        \n    }\n    .mapp li{\n        color: #ff9713 !important;\n    }\n<\/style>\n<body>\n    <table class=\"mapp\">\n        <thead>\n        <tr>\n        <th>1er. CUATRIMESTRE<\/th>\n        <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>\n                    <ul>\n                        <li><a>Matem\u00e1ticas.<\/a><\/li>\n                        <li><a>Administraci\u00f3n.<\/a><\/li>\n                        <li><a>Inform\u00e1tica i.<\/a><\/li>\n                        <li><a>Econom\u00eda.<\/a><\/li>\n                        <li><a>Mercadotecnia.<\/a><\/li>\n                        <li><a>Ingl\u00e9s i.<\/a><\/li>\n                        <li><a>Expresi\u00f3n oral y escrita i.<\/a><\/li>\n                        <li><a>Formaci\u00f3n sociocultural i.<\/a><\/li>\n                    <\/ul>\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1e2ea08d\" data-id=\"1e2ea08d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52aedaef elementor-hidden-phone elementor-widget elementor-widget-html\" data-id=\"52aedaef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<body>\n    <table class=\"mapp\">\n        <thead>\n        <tr>\n        <th>2do. CUATRIMESTRE<\/th>\n        <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>\n                    <ul>\n                        <li><a>Estad\u00edstica.<\/a><\/li>\n                        <li><a>Contabilidad.<\/a><\/li>\n                        <li><a>Inform\u00e1tica ii.<\/a><\/li>\n                        <li><a>Planeaci\u00f3n estrat\u00e9gica.<\/a><\/li>\n                        <li><a>Sistema de investigaci\u00f3n de mercados.<\/a><\/li>\n                        <li><a>Ventas<\/a><\/li>\n                        <li><a>Ingl\u00e9s ii.<\/a><\/li>\n                        <li><a>Formaci\u00f3n sociocultural ii.<\/a><\/li>\n                    <\/ul>\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4681bd1a\" data-id=\"4681bd1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d0bbf2b elementor-hidden-phone elementor-widget elementor-widget-html\" data-id=\"2d0bbf2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<body>\n    <table class=\"mapp\">\n        <thead>\n        <tr>\n        <th>3er. CUATRIMESTRE<\/th>\n        <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>\n                    <ul>\n                        <li><a>Calidad.<\/a><\/li>\n                        <li><a>Gesti\u00f3n de proyectos.<\/a><\/li>\n                        <li><a>Legislaci\u00f3n comercial.<\/a><\/li>\n                        <li><a>Sistema de investigaci\u00f3n de mercados ii.<\/a><\/li>\n                        <li><a>Integradora i.<\/a><\/li>\n                        <li><a>Estrategias de producto.<\/a><\/li>\n                        <li><a>Ingl\u00e9s iii.<\/a><\/li>\n                        <li><a>Formaci\u00f3n sociocultural iii.<\/a><\/li>\n                    <\/ul>\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af7b104 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af7b104\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3cd6631c\" data-id=\"3cd6631c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78b77ba8 elementor-hidden-phone elementor-widget elementor-widget-html\" data-id=\"78b77ba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<body>\n    <table class=\"mapp\">\n        <thead>\n        <tr>\n        <th>4to. CUATRIMESTRE<\/th>\n        <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>\n                    <ul>\n                        <li><a>Dise\u00f1o gr\u00e1fico.<\/a><\/li>\n                        <li><a>Log\u00edstica y distribuci\u00f3n.<\/a><\/li>\n                        <li><a>Comportamiento del consumidor.<\/a><\/li>\n                        <li><a>Estrategias de precio.<\/a><\/li>\n                        <li><a>Mezcla promocional i.<\/a><\/li>\n                        <li><a>Metodolog\u00eda de la investigaci\u00f3n.<\/a><\/li>\n                        <li><a>Ingl\u00e9s iv.<\/a><\/li>\n                        <li><a>Formaci\u00f3n sociocultural iv.<\/a><\/li>\n                    <\/ul>\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5d016ee9\" data-id=\"5d016ee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c8fdbb3 elementor-hidden-phone elementor-widget elementor-widget-html\" data-id=\"4c8fdbb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<body>\n    <table class=\"mapp\">\n        <thead>\n        <tr>\n        <th>5to. CUATRIMESTRE<\/th>\n        <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>\n                    <ul>\n                        <li><a>Mercadotecnia internacional.<\/a><\/li>\n                        <li><a>Mezcla promocional ii.<\/a><\/li>\n                        <li><a>Mercadotecnia digital.<\/a><\/li>\n                        <li><a>Mercadotecnia estrat\u00e9gica.<\/a><\/li>\n                        <li><a>Integradora ii.<\/a><\/li>\n                        <li><a>Ingl\u00e9s v.<\/a><\/li>\n                        <li><a>Formaci\u00f3n sociocultural v.<\/a><\/li>\n                    <\/ul>\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-185a400\" data-id=\"185a400\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-401483ca elementor-hidden-phone elementor-widget elementor-widget-html\" data-id=\"401483ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<body>\n    <table class=\"mapp\">\n        <thead>\n        <tr>\n        <th>6to. CUATRIMESTRE<\/th>\n        <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>\n                    <ul>\n                       <h4>\n                           ESTAD\u00cdA EN EL SECTOR PRODUCTIVO.<br><br>\nAl concluirla obtienes el t\u00edtulo y c\u00e9dula profesional de t\u00e9cnico superior universitario y puedes continuar con el nivel de ingenier\u00eda.\n                       <\/h4> \n                    <\/ul>\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e08b26c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e08b26c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b26c23e\" data-id=\"6b26c23e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7173a190 elementor-widget elementor-widget-text-editor\" data-id=\"7173a190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\"><span style=\"color: #ff9713;\">LICENCIATURA<\/span> EN DESARROLLO E INNOVACI\u00d3N EMPRESARIAL<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b919a9d elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b919a9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e92c725\" data-id=\"7e92c725\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d1ed5c1 elementor-tabs-view-vertical elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-tabs\" data-id=\"2d1ed5c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-7561\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-7561\" aria-expanded=\"false\">7mo. CUATRIMESTRE<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-7562\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7562\" aria-expanded=\"false\">8vo. CUATRIMESTRE<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-7563\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7563\" aria-expanded=\"false\">9no. CUATRIMESTRE<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-7564\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7564\" aria-expanded=\"false\">10mo. CUATRIMESTRE<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-7561\" aria-expanded=\"false\">7mo. CUATRIMESTRE<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7561\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7561\" tabindex=\"0\" hidden=\"false\"><ul><li>Estad\u00edstica para negocios.<\/li><li>Econom\u00eda para los negocios.<\/li><li>Gesti\u00f3n de compras.<\/li><li>Derecho corporativo.<\/li><li>Ingl\u00e9s vi.<\/li><li>Administraci\u00f3n del tiempo.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7562\" aria-expanded=\"false\">8vo. CUATRIMESTRE<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7562\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7562\" tabindex=\"0\" hidden=\"hidden\"><ul><li>Administraci\u00f3n financiera.<\/li><li>Estrategias para nuevos negocios.<\/li><li>Direcci\u00f3n de capital humano i.<\/li><li>Creatividad empresarial.<\/li><li>Ingl\u00e9s vii.<\/li><li>Planeaci\u00f3n y organizaci\u00f3n del trabajo.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7563\" aria-expanded=\"false\">9no. CUATRIMESTRE<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7563\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7563\" tabindex=\"0\" hidden=\"hidden\"><ul><li>T\u00e9cnicas para la innovaci\u00f3n.<\/li><li>Sistemas de control administrativo.<\/li><li>Estrategias corporativas de ventas.<\/li><li>Integradora i.<\/li><li>Crm mercadotecnia de relaciones.<\/li><li>Ingl\u00e9s viii.<\/li><li>Direcci\u00f3n de equipos de alto rendimiento.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7564\" aria-expanded=\"false\">10mo. CUATRIMESTRE<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7564\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7564\" tabindex=\"0\" hidden=\"hidden\"><ul><li>Ingenier\u00eda financiera.<\/li><li>Desarrollo empresarial.<\/li><li>Direcci\u00f3n de capital humano ii.<\/li><li>Reingenier\u00eda organizacional.<\/li><li>Integradora ii.<\/li><li>Ingl\u00e9s ix.<\/li><li>Negociaci\u00f3n empresarial.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84ca111 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84ca111\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c076454\" data-id=\"c076454\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f95f956 elementor-hidden-phone elementor-widget elementor-widget-html\" data-id=\"3f95f956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<body>\n    <table class=\"mapp\">\n        <thead>\n        <tr>\n        <th>7mo. CUATRIMESTRE<\/th>\n        <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>\n                    <ul>\n                        <li><a>Estad\u00edstica para negocios.<\/a><\/li>\n                        <li><a>Econom\u00eda para los negocios.<\/a><\/li>\n                        <li><a>Gesti\u00f3n de compras.<\/a><\/li>\n                        <li><a>Derecho corporativo.<\/a><\/li>\n                        <li><a>Ingl\u00e9s vi.<\/a><\/li>\n                        <li><a>Administraci\u00f3n del tiempo.<\/a><\/li>\n                    <\/ul>\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79341782\" data-id=\"79341782\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e700d9b elementor-hidden-phone elementor-widget elementor-widget-html\" data-id=\"1e700d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<body>\n    <table class=\"mapp\">\n        <thead>\n        <tr>\n        <th>8vo. CUATRIMESTRE<\/th>\n        <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>\n                    <ul>\n                        <li><a>Administraci\u00f3n financiera.<\/a><\/li>\n                        <li><a>Estrategias para nuevos negocios.<\/a><\/li>\n                        <li><a>Direcci\u00f3n de capital humano i.<\/a><\/li>\n                        <li><a>Creatividad empresarial.<\/a><\/li>\n                        <li><a>Ingl\u00e9s vii.<\/a><\/li>\n                        <li><a>Planeaci\u00f3n y organizaci\u00f3n del\ntrabajo.<\/a><\/li>\n                    <\/ul>\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-366e8b33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"366e8b33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d273b86\" data-id=\"3d273b86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffea24 elementor-hidden-phone elementor-widget elementor-widget-html\" data-id=\"ffea24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<body>\n    <table class=\"mapp\">\n        <thead>\n        <tr>\n        <th>9no. CUATRIMESTRE<\/th>\n        <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>\n                    <ul>\n                        <li><a>T\u00e9cnicas para la innovaci\u00f3n.<\/a><\/li>\n                        <li><a>Sistemas de control administrativo.<\/a><\/li>\n                        <li><a>Estrategias corporativas de ventas.<\/a><\/li>\n                        <li><a>Integradora i.<\/a><\/li>\n                        <li><a>CRM mercadotecnia de relaciones.<\/a><\/li>\n                        <li><a>Ingl\u00e9s viii.<\/a><\/li>\n                        <li><a>Direcci\u00f3n de equipos de alto rendimiento.<\/a><\/li>\n                    <\/ul>\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-377686df\" data-id=\"377686df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a96d7eb elementor-hidden-phone elementor-widget elementor-widget-html\" data-id=\"4a96d7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<body>\n    <table class=\"mapp\">\n        <thead>\n        <tr>\n        <th>10mo. CUATRIMESTRE<\/th>\n        <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>\n                    <ul>\n                        <li><a>Ingenier\u00eda financiera.<\/a><\/li>\n                        <li><a>Desarrollo empresarial.<\/a><\/li>\n                        <li><a>Direcci\u00f3n de capital humano ii.<\/a><\/li>\n                        <li><a>Reingenier\u00eda organizacional.<\/a><\/li>\n                        <li><a>Integradora ii.<\/a><\/li>\n                        <li><a>Ingl\u00e9s ix.<\/a><\/li>\n                        <li><a>Negociaci\u00f3n empresarial.<\/a><\/li>\n                    <\/ul>\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/body>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d7e47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d7e47\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-454f62d5\" data-id=\"454f62d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eea332b elementor-widget elementor-widget-text-editor\" data-id=\"eea332b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ffffff;\">11VO. CUATRIMESTRE<\/span><\/h3><h3><span style=\"color: #ffffff;\">ESTAD\u00cdA EN EL SECTOR PRODUCTIVO.<\/span><\/h3><h3><span style=\"color: #ffffff;\">Al concluirla obtienes el t\u00edtulo y c\u00e9dula profesional de\u00a0ingeniero.<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30693d72 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30693d72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-637e0362\" data-id=\"637e0362\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61990e1a elementor-widget elementor-widget-text-editor\" data-id=\"61990e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\"><span style=\"color: #ff9713;\">MAPA<\/span><span style=\"color: #000000;\"> DE PLAN DE ESTUDIO<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2920b91a elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2920b91a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fd6556e\" data-id=\"7fd6556e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281acb34 elementor-widget elementor-widget-image\" data-id=\"281acb34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2007\" height=\"886\" src=\"https:\/\/cuauhtemoc.utch.edu.mx\/wp-content\/uploads\/sites\/5\/2018\/11\/dn_mapsvg-1.svg\" class=\"attachment-full size-full wp-image-6771\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfPOR QU\u00c9 ESTUDIAR INNOVACI\u00d3N DE NEGOCIOS? Las empresas y organizaciones son el motor de crecimiento y desarrollo de cualquier pa\u00eds. Hoy en d\u00eda el entorno&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6805,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-6667","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/Pa3sND-1Jx","_links":{"self":[{"href":"https:\/\/cuauhtemoc.utch.edu.mx\/index.php?rest_route=\/wp\/v2\/pages\/6667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cuauhtemoc.utch.edu.mx\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cuauhtemoc.utch.edu.mx\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cuauhtemoc.utch.edu.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cuauhtemoc.utch.edu.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6667"}],"version-history":[{"count":0,"href":"https:\/\/cuauhtemoc.utch.edu.mx\/index.php?rest_route=\/wp\/v2\/pages\/6667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cuauhtemoc.utch.edu.mx\/index.php?rest_route=\/wp\/v2\/media\/6805"}],"wp:attachment":[{"href":"https:\/\/cuauhtemoc.utch.edu.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}